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... in order to protect the environment, consumers should forget about switching to organic foods and concentrate on eating less meat, according to new research ... led by professor matthias zessner from the tu vienna, the research team argued that a low meat diet has substantial ecological advantages, whilst finding that switching to organic food is less effective than eating more vegetables and less meat ... “however, eating organic food has less far-reaching consequences,” they argued ... whilst organic food production needs less fertilizer, the lower rates of production intensity mean that even larger areas of farmland are needed, they said ... switching to organic food production would therefore even exacerbate the problem of limited cultivable land, increasing the dependence on food imports, they argued

... in order to protect the environment, consumers should forget about switching to organic foods and concentrate on eating less meat, according to new research ... led by professor matthias zessner from the tu vienna, the research team argued that a low meat diet has substantial ecological advantages, whilst finding that switching to organic food is less effective than eating more vegetables and less meat

... organic monitor predicts an eight per cent rise of european organic food and drink sales in 2011, as the global economy is coming out of recession more capital is now available for companies to invest ... there was not much capital available to finance deals from september 2008 to january 2010,” said amarjit sahota, director of organic monitor ... europe accounts for almost half of the global revenue from organic food and drink products in 2010, usd$59bn in total ... although the american market became the world’s largest organic industry in 2010 overtaking europe, europe is bouncing back and as result, companies have started to make cross- borders acquisitions and to invest more into the market ... for instance, the us natural and organic food company hain celestial strengthened its position in europe when it acquired danival, a french producer of organic foods and gg unique fiber, a norwegian natural foods company earlier this month (terms of acquisition were not disclosed) ... it divested two of its us companies last year – tree of life in january for usd$190m and panos brands in december for usd$22m – in order to focus mainly on the organic industry in europe ... small and medium size companies however organic monitor reckons that unlike north america, where generally big organic companies are growing in size, the small and medium size companies remain significant in europe ... indeed, many companies are re-focusing on health food shops / organic food retailers, rather than the supermarkets and mass market retailers,” said sahota ... such spike in activity can only consolidate the organic food and drink industry ... food price inflation? with commodity prices increasing, what could be the impact of speculation on the organic industry? “we do not see food inflation- or rising prices of organic products to affect the investment climate in europe ... with more capital available, the future of the organic food and drink industry will see a healthy growth rates and even more deals, mergers and investments

... sustainability concerns are having an increasing impact on food companies’ supply chain practices, finds a new report from leatherhead, with more organic and fairtrade products being offered and more ethical approaches to ingredient sourcing ... both fairtrade and organic foods are said to have benefited from greater ethical sensitivities amongst consumers ... the natural and organic is said to be worth around $53bn

... governments need to implement reforms and promotions to make organic products more attractive to convenience- and price-driven consumers if the organic market is to increase substantially, says a new study ... the research, led by dr ulf hjelmar from the institute of governmental research, denmark, identified two main ‘concepts’ to explain organic produce purchase habits : convenience behaviours and reflexive practices influenced by political or ethical considerations ... dr hjelmar said that convenience behaviours are characteristic of pragmatic-oriented organic consumers whose priorities are related to price, ease of purchase, and value for money ... political- or ethical-minded consumers, on the other hand, are described as ‘reflexive’, generally placing issues such as health or animal welfare above price when purchasing organic food products ... organic consumption dr hjelmar noted increasing number of danish consumers have become occasional and regular buyers of organic foods over the last 20 years, resulting in a very high proportion of organic consumers compared to other european countries ... organic consumption in denmark has become “normalized”, he said ... according to many experts the global production of organic food is expected to grow substantially, and the organic market is frequently regarded as one of the biggest growth markets in the food industry ... “this makes denmark an interesting case since it can show us the main factors driving organic food purchase in a very mature market, a type of market which could become more frequent in the future” ... but although existing research has revealed a number of key issues which increase the understanding of shopping behaviour regarding organic food, it also points to gaps in understanding, dr hjelmar said ... because the majority of research is based on quantitative survey methods much of it “is not geared to understanding the complexity of organic food purchase,” he wrote in the journal appetite

... concern about eating genetically modified foods alarms many health conscious consumers ... mike adams has likened these genetically altered foods to the frankenstein monster and has raised concerns about the fda's approval of a genetically altered salmon for human consumption ... avoiding genetically modified foods is not easy because the foods are not labeled as such ... some organizations, like whole foods market, the center for food safety and the non-gmo project, are now working to support organic agriculture, to source products not containing any gmos and to help consumers identify non-gm foods ... buy organic foods to avoid gmosfood that is labeled as organic, according to the united states department of agriculture (usda), must be produced without the use of any chemical fertilizers or gmos ... feed for animals that is sold as organic must contain only 100% organic feed ... foods labeled as "organic" are not allowed to contain any ingredients sourced from gmos ... foods labeled "100% organic" must have only 100% organic food sources ... foods labeled as "organic" may be 95 to 100 percent organic, but the other five percent may not be from gmos ... foods and products labeled as "made with organic ingredients" are only required to contain 70 percent organic food, but all of the ingredients, 100 percent, must be from non-gmo sources ... this means that buying organic foods or foods "made from organic ingredient" will protect consumers from gmos in their food ... eliminate sugar from the dietsugar from beets is commonly added to prepared foods, desserts and candies ... use fruit and fruit syrups to sweeten foods, or honey and molasses

... the poll, from natural and organic marketing firm mango sprouts marketing, asked 1,000 natural product consumers about their organic shopping habits in an effort to get an idea of upcoming trends for the sector in 2011 ... currently, although manufacturers of organic foods and beverages must adhere to strict standards in order to be allowed to use the term, the food and drug administration has declined to define the word ‘natural’ ... a survey conducted last year by market research organization the shelton group, for example, found that more consumers favored natural product claims (31 percent) over organic claims (14 percent) as evidence of a product’s eco-credentials, despite the strict regulation of the term ‘organic’ and none for ‘natural’

... organic foods have started taking root (no pun intended) in the minds of more and more consumers each year as people strive to live healthier lives ... admittedly, organic foods are often more expensive, but the benefits of consuming them are well worth the expense ... while growing, some foods absorb a lot more chemical fertilizers and pesticides than others, so they should be bought organically as much as possible ... there are still cases where crops are absorbing dieldrin (a highly carcinogenic insecticide) from soil, even though it was banned way back in 1974!some foods absorb a lot more chemicals than others, so even if you truly cannot afford to purchase all organic foods, there are some that you should only ever buy organic:apples:apples absorb more pesticides than any other fruit ... therefore, it makes good sense to only purchase these from an organic source ... if you cannot buy these organic, rather opt for kiwifruit or pineapple ... baby foods:babies and children have developing immune systems, so it's very important for them to be exposed to as little pesticides and chemicals as possible ... wherever possible, purchase organic baby foods, or better still, make and puree your own, using organic fruit and vegetables ... wherever possible, try to source organic dairy products ... if they are not available as organic, safer alternatives would be papaya, watermelon and mango ... should they not be available as organic, safer alternatives to these would include peas, cabbage and broccoli ... spinach and kale:the leaves of these two vegetables are capable of absorbing as many as 48 different pesticides, so it is very important to only use the organic varieties ... meat products:organic meats are always healthier, as they contain no growth hormones and stand little to no chance of containing any pesticide products

... fortunes for the organic food and drink market in europe are patchy, according to a new report from organic monitor, with sweden and france seeing double digit growth while other countries stagnated or even contracted ... the new global organic food & drink market report values the global market at us$60bn this year, an increase of just 4 ... “the patchy situation is because european countries have been affected by the economic crisis to different degrees,” amarjit sahota, director of organic monitor, told foodnavigator ... for instance, organic food and drink sales grew by over 15 per cent in both france and sweden ... the uk was seen to be the worst affected of the large organic markets in europe ... “other countries that have been adversely affected by the financial crisis, such as spain and greece, have relatively small organic food & drink markets,” said sahota ... barriers the report remains positive that the organic food and drink market will bounce back as the world economy comes out of recession ... however food price inflation will cause organic food prices to rise ... organic monitor has observed that some food companies are attempting to pre-empt this by ‘locking in’ organic supplies, for instance, by investing in ethical sourcing projects in developing countries ... however the perception that organic products are more expensive than conventionally grown is problematic – even though the price differential is sometimes no more than 15 per cent ... sahota said he believes “organic food companies / retailers need to communicate the benefits of organic products better to consumers so they can have wider appeal ... in countries like denmark, organic foods have a clear message to consumers ... they are thus adopted by a much larger consumer group, and danish consumers are the largest buyers of organic foods in the world ... “the problem in countries like the uk and italy is that organic foods are considered luxury items because of the expensive perception

... an independent assessment by the general advisory committee on science (gacs) has concluded that the agency-commissioned 2009 review of the nutrient content of organic and non-organic foods followed good practice at all stages ... ’ gacs considered concerns put forward by the soil association and the organic trade board regarding the validity of the study and the nature of the agency’s communications ... ' the systematic review of the nutrient content of organic and non-organic foods was carried out by the london school of hygiene and tropical medicine, and published in july 2009